| In
early 1986 the Spencer family acquired a tourist attraction
in Cornwall and began carrying out their own marketing and promotions,
including the delivery of their own leaflets. The attraction
doubled its turnover successively for the first four years.
During the recession of
the late eighties the Spencers produced the Cornwall
and Devon Supersaver Leaflet, it contained
discount vouchers for many popular attractions.
The highly successful marketing
and promotion campaigns carried out by the Spencers
began to demand all of their time to the point where
the family run attraction was sold, and Publicity South
West was born. The knowledge gained in their own success
is now used in the promotion and marketing of many
of the Westcountry's most popular attractions. Publicity
South West works on a quality sustainable growth business
model that has lead to the following:
- Over four hundred clients.
- Distribution of more than ten
million leaflets per year.
- 14 full time distributors.
- Thousands of distribution points
already in the Southwest with thousands more planned.
- Graphic design and e-business
departments.
But what about Eye on Cornwall?
Providing platforms for our clients to get the maximum
coverage to suit their budget has always been a priority
for Publicity South West. With this in mind, we realized
the need for a cost effective way for our clients to
advertise themselves on the web as well as in the real
world.
Eye on Cornwall has been created to offer out clients
and advertisers a start on the web, or to add to their
existing web presence, as well as providing Internet
users a source of useful information in an attractive,
easy-to-navigate format.
And this is just
the beginning! |